The Disadvantages of Social Networks for Marketing

 


 Social media fails for lack of adequate content

Social media fails for lack of adequate content. Since we are talking about the resources needed to develop your social media marketing plan, we must also consider that it is useless if it is not supported by a dense and quality content strategy.

Think about it! Will you have the capabilities to provide textual content, content offerings, videos, infographics, etc ... So what are you going to share on these networks? You can Tweet until you drop, but this use only indicates that you were at the local restaurant or any other tasteless information. It will have no interest apart from seeing your ego increase in proportion to your number of tweets ... Especially since if nothing leads Internet users to your website, you have all the chances of seeing your tail of followers shrink like a skin of sorrow (especially for quality followers who will quickly be cataloging you…). The adage of a label quickly stuck is difficult to remove. This is all the more valid for the internet, which leaves indelible traces!

 Success does not happen overnight!

Your presence on social media to be assured and of high quality requires constant monitoring and long-term work. Everything does not happen overnight! It takes long months or sometimes years to achieve a strong image that will lead to quantitatively and qualitatively interesting traffic for your business.

Sure, you can speed things up a bit by ditching the organic growth route and going the paid route: paid promotions or online advertising, but these cost time and money!

Social media content expires quickly

Unlike a textual blog or forum content found on search engines, social media content expires quickly. While you click on that crisp tweet with a link to the best post you have ever read this month, it will no longer be in the first view in a matter of minutes or hours amid the constant pace of news and new messages.

Social media updates, therefore, have a fairly short expiration date!

Network watch requires a lot of presence time

Social networks are time-consuming, checking up-to-date feeds, being up to date with social media and engine updates… Keeping an eye and doing competitive intelligence, responding to messages, posting comments and links, etc., is a job substantive and long-term, which often requires the provision of a dedicated community manager or outsourcing, depending on the needs and means of your company.

It's a safe bet that a salesperson or marketer quickly gets bogged down while trying to take on such a task… so time-consuming!

Social networks decrease the ability to concentrate

Social networks are extremely time-consuming. The children spend more time than homework. In the evening after school, they do their homework while surfing on these social networks (Facebook, Twitter ..). It would therefore be impossible to concentrate entirely on these. A study reveals that 52% of 13 to 17-year-olds admit to going online while doing their homework. And 25% do it for at least 30 minutes every day.

Facebook, the enemy of couples?

 

A study carried out showed that the use of Facebook stimulated jealousy and mistrust in couples. The more time a person spends on this site, the more they become suspicious of their partner. It seems that the feeling of no longer having exclusivity causes difficulty in the couple. When you talk about your intimacy, your spouse may find themselves excluded or feel like you share more things with your Facebook friends than with them. This site is even riskier than a dating site because it can create virtual privacy very quickly.

The privacy exhibition

Facebook is a haven for identity thieves. It is often the theft of photos or identity theft. To impersonate another person, all you need to do is create a profile in that person's name.

Facebook has positive and playful sides, but this social network is unfortunately also risky because the great danger remains pedophilia. The most vulnerable adolescents are easy prey for pedophiles and sex offenders. Statistics from the Ministry of Justice in France show that around fifteen children per year are victims of sexual violence from a pedophile after having met him on the internet.

Increasingly important dangers

Right now, the place to be is Facebook. This new social network has triggered a real international phenomenon. Everyone is there. Whether you are young or older, everyone has gone on Facebook one day. Even though it is an interesting way to make friends, keep in touch, express yourself, share your emotions, it also has a hidden side that can be negative or even dangerous.

Are you afraid of your privacy? A Social Media Marketing Agency can help for business growth on social media platforms?

These dangers lie in wait for adolescents because they are the first to adopt this social network. They are the most numerous and the most active on this site. It is for this reason that they are the first victims. Adolescents can be victims of moral harassment, insults, obscene photos … The various facts due to the use of this site have multiplied. Worse still, adolescents share their private life there without realizing that their privacy is exposed publicly. Facebook enables notes, images, and videos to be posted and exchanged. However, some teens use these communication tools to insult their contacts or to send them obscene photos. More and more worries taking place at school are creeping into Facebook, which is not done to smooth things over. The exposure of conflicts and disputes on this site leads to real excesses and can go as far as moral harassment. School principals face new forms of difficulties, which will only increase.

 

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