Social media fails for lack of adequate
content
Social media fails for lack of adequate content. Since we
are talking about the resources needed to develop your social media marketing
plan, we must also consider that it is useless if it is not supported by a
dense and quality content strategy.
Think about it! Will you have the capabilities to provide
textual content, content offerings, videos, infographics, etc ... So what are
you going to share on these networks? You can Tweet until you drop, but this
use only indicates that you were at the local restaurant or any other tasteless
information. It will have no interest apart from seeing your ego increase in
proportion to your number of tweets ... Especially since if nothing leads
Internet users to your website, you have all the chances of seeing your tail of
followers shrink like a skin of sorrow (especially for quality followers who
will quickly be cataloging you…). The adage of a label quickly stuck is difficult
to remove. This is all the more valid for the internet, which leaves indelible
traces!
Success does not happen overnight!
Your presence on social media to be assured and of high
quality requires constant monitoring and long-term work. Everything does not
happen overnight! It takes long months or sometimes years to achieve a strong
image that will lead to quantitatively and qualitatively interesting traffic
for your business.
Sure, you can speed things up a bit by ditching the organic
growth route and going the paid route: paid promotions or online advertising,
but these cost time and money!
Social media content expires quickly
Unlike a textual blog or forum content found on search
engines, social media content expires quickly. While you click on that crisp
tweet with a link to the best post you have ever read this month, it will no
longer be in the first view in a matter of minutes or hours amid the constant
pace of news and new messages.
Social media updates, therefore, have a fairly short
expiration date!
Network watch requires a lot of
presence time
Social networks are time-consuming, checking up-to-date
feeds, being up to date with social media and engine updates… Keeping an eye
and doing competitive intelligence, responding to messages, posting comments
and links, etc., is a job substantive and long-term, which often requires the
provision of a dedicated community manager or outsourcing, depending on the
needs and means of your company.
It's a safe bet that a salesperson or marketer quickly gets
bogged down while trying to take on such a task… so time-consuming!
Social networks decrease the ability
to concentrate
Social networks are extremely time-consuming. The children
spend more time than homework. In the evening after school, they do their homework
while surfing on these social networks (Facebook, Twitter ..). It would
therefore be impossible to concentrate entirely on these. A study reveals that
52% of 13 to 17-year-olds admit to going online while doing their homework. And
25% do it for at least 30 minutes every day.
Facebook, the enemy of couples?
A study carried out showed that the use of Facebook
stimulated jealousy and mistrust in couples. The more time a person spends on
this site, the more they become suspicious of their partner. It seems that the
feeling of no longer having exclusivity causes difficulty in the couple. When
you talk about your intimacy, your spouse may find themselves excluded or feel
like you share more things with your Facebook friends than with them. This site
is even riskier than a dating site because it can create virtual privacy very
quickly.
The privacy exhibition
Facebook is a haven for identity thieves. It is often the
theft of photos or identity theft. To impersonate another person, all you need
to do is create a profile in that person's name.
Facebook has positive and playful sides, but this social
network is unfortunately also risky because the great danger remains
pedophilia. The most vulnerable adolescents are easy prey for pedophiles and
sex offenders. Statistics from the Ministry of Justice in France show that
around fifteen children per year are victims of sexual violence from a
pedophile after having met him on the internet.
Increasingly important dangers
Right now, the place to be is Facebook. This new social
network has triggered a real international phenomenon. Everyone is there.
Whether you are young or older, everyone has gone on Facebook one day. Even
though it is an interesting way to make friends, keep in touch, express
yourself, share your emotions, it also has a hidden side that can be negative
or even dangerous.
Are you
afraid of your privacy? A Social
Media Marketing Agency can help for business growth on social media
platforms?
These dangers lie in wait for adolescents because they are
the first to adopt this social network. They are the most numerous and the most
active on this site. It is for this reason that they are the first victims.
Adolescents can be victims of moral harassment, insults, obscene photos … The
various facts due to the use of this site have multiplied. Worse still,
adolescents share their private life there without realizing that their privacy
is exposed publicly. Facebook enables notes, images, and videos to be posted
and exchanged. However, some teens use these communication tools to insult
their contacts or to send them obscene photos. More and more worries taking
place at school are creeping into Facebook, which is not done to smooth things over.
The exposure of conflicts and disputes on this site leads to real excesses and
can go as far as moral harassment. School principals face new forms of
difficulties, which will only increase.
Comments
Post a Comment