Imagine that the first page of Google is the main street in your city, where all the other healthcare institutions are. So many people go through it looking for a place to take care of their health.
If your clinic is not
on this high street, do you believe your patient will go even further to find
your services?
Google is basically
like that! If the patient searches for service in the browser, he
will hardly go to the second, third, or fourth page to find what he needs and
click on one of the first results options.
But to put your clinic
on the main street, that is, on the first page of Google, you need to create a
solid and well-structured digital marketing strategy. Want to know how to do this?
So, read on and learn!
Start by structuring a
good plan
Everything flows
better with organization, so having a well-structured plan thinking about the
current objective - putting your clinic on the first pages of Google - will
help you.
And who will help you
achieve good results in Healthcare
Digital Marketing? Have you heard of it? It is digital marketing
specialized in the health area, focused on attracting and retaining patients
ethically and credibly.
This plan must
include:
- Creating personas (your ideal patient);
- Content Marketing;
- Blog with keyword optimization;
- Responsive website.
It's prudent to
consider the amount of money you have available to invest in your goal, how
long you want to achieve the expected results, and what you can do for your
clinic to evolve even more.
One of our planning
tips is the editorial calendar. You can program how many posts per week you
will publish, which content you want to cover throughout the year, and which
colorful months your clinic will participate.
Remember to create an
increasingly close relationship between the clinic, its clinical staff, and its
patients in this process.
Have a good SEO
strategy
SEO is the first step
of the Inbound Marketing methodology to make your clinic's website stand out
and the content you produce. In Portuguese, from English, Search Engine
Optimization, or Optimization for Search Engines.
This feature is used
to place your clinic on the first page of Google and, consequently, attract new
people to your website, causing them to become new visitors and, possibly,
patients.
The search engine – in
this case Google – suggests the most relevant, reliable, and
useful sites to those who are searching.
Thus, a technology
with more than 199 ranking items is used, which analyzes all sites and defines
the order in which they appear in the results, ranking them for each search
term.
For example, if
someone searches for the term: "how to treat kidney stone," and your
website meets Google's requirements, and your content is SEO-optimized, your blog
addressing the topic may be the first result in that person's searches.
These search results
on Google are called organic results, which take time and require organized
work, so we reinforce: it is important to have a good SEO strategy.
Among the fundamental
elements, we can highlight the use of certain keywords - we will talk more
about this in this post -, the expected number of words, short sentences, and
other items that are extremely necessary to move up in the organic search,
placing your clinic in the first pages of Google.
Develop good content
with keywords
To put your clinic on
the first pages of Google, only good content cannot bring the expected
results.
As we said before, it
is important to have your persona defined, so you can develop rich,
well-researched content made exactly for her and her needs and know the
keywords she is most interested in.
So, in addition to
your content becoming relevant to who you want to reach and creating a constant
search for what is published on your clinic's blog, you already have a kind of
cloud of words that your patients would like to find in the posts.
It is necessary to
focus on subjects you know and are an expert. Having this theme planning,
thought flows better, and creation arises.
To help you in this
process, a great ally is Google's keyword planner, within Google Ads itself,
which presents ideas for words and phrases related to your services.
And, so that you are
always evolving, you can see the search frequency for that keyword in question
in your region, that is, how many people search for certain terms in your city.
Be a reference in your
specialty
Surely you've accessed
content and come across links in the post that lead to posts on other
sites.
Search engines
understand these external links as votes for that content. This helps to
measure the popularity and relevance of a website on the internet, you
know?
So, if any reference
company in the health area cites your content on their blog, it will help in
the authority of your content.
Google identifies that your content was posted
on an authority site and will give points to your publication, automatically
helping your content rank.
It works as an
indication, something that people do in everyday life – if not almost
all.
They pay much more
attention to a service that appeared on the recommendation of a friend than to
one they got to know through pamphlets, for example.
In the digital world,
this is called link building. Your content is more evident when this great site
inserts your link into their post.
We recommend
that you write well-researched posts and contain pertinent information so that
you are more likely to have a link to your content on a reputable site.
Hire a specialist
healthcare agency
Chances are, you'll
need help to reach your goal of getting your practice on the first pages of
Google. And nothing better than an agency specialized in the health area to
help you achieve results satisfactorily and positively, with ethics.
If you don't know how
to put the steps into practice, don't have time for one more task, and have
accumulated functions in your clinic, we don't recommend overloading yourself.
A Healthcare SEO Agency specializing in the health area
can help you have a well-structured plan, offering correct assistance to
organize your clinic's digital marketing, executing the planned actions, and
monitoring the results.
Comments
Post a Comment