Best Digital Marketing

 

As the new year begins and everyone returns to work, we have attempted to find new ways to fill those commuting hours. Therefore, we compiled a list of the top digital marketing blogs that we consider informative, entertaining, and indispensable to the marketing community. In addition, some light reading to help pass the time while traveling by train. Check to see if any of your favorites made a list by reviewing one (or all) of them.

The Moz: Unquestionably, the Moz blog is one of the best to follow if you're interested in SEO or inbound marketing news. Every competent digital marketer is aware of the significance of SEO and the ever-changing nature of the associated guidelines, rules, and regulations. The Moz blog explains everything you need to know in sufficient depth to be understandable without being overwhelming. You can easily digest their content even if you're new to SEO. Each blog post offers actionable insights or SEO-related "how-to" articles, delivering genuine value. In addition, they publish a "Whiteboard Friday" video as part of a recurring series that delves into various SEO-related topics. Whether it's an analysis of a Google announcement about a recent algorithm update or a guide for keyword planning, the MOZ blog should be a go-to for marketers and business owners looking to deepen their understanding of SEO and learn how to better integrate it into their overall marketing strategy (if they haven't already).

Organization: Content Marketing Institute

Content is essential for any digital marketing effort. The digital marketing services company provides some of the best guidance on how content can benefit your brand. From industry trends to best practices, their posts offer guidance on creating the most effective business strategies and how content marketing fits into the "bigger picture." One of their primary goals is to educate marketers, so there are numerous events, research documents, and access to a wealth of resources such as eBooks and whitepapers. Whether they realize it or not, every successful content marketing strategy has utilized some knowledge shared.

Content Marketing Institute: Marketing Land provides an abundance of high-quality content on a variety of topics and industry news. Their posts are informative and pertinent, from content management system updates to new social media features. Recently, some of their posts covered the CES Tech event in Las Vegas by posting panel discussions and blogging about various topics discussed during the event. This live blog enabled those unable to attend the event to remain informed and participate in the conversation. In addition, their blog allows you to interact with various industry leaders and provides their audience with engaging and informative content.

Econsultancy:  The Econsultancy blog covers the entire digital marketing spectrum and more specialized niche industries. Their resources guide brands to market themselves online, following best practices and incorporating innovative trends. When it comes to innovation and the most recent developments in digital marketing, Econsultancy is always on top of the situation. Whether B2B or B2C, in fashion or healthcare, Econsultancy provides marketing advice that nearly any business can implement to achieve its objectives.

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Kissmetrics:  The Kissmetrics blog provides testing and analytics insights on every aspect of marketing imaginable. Data-driven marketing is their specialty. Kissmetrics's team examines statistical trends regularly to generate reports that can improve the understanding of a brand's online performance. These posts contribute to the development of solutions for businesses seeking to improve their online marketing, and many of their findings can influence the decisions of many businesses as they strive to achieve their marketing objectives. Perhaps the best aspect of their insights, and their true differentiation from blogs that appear to be similar, is that nearly all of their opinions are supported by corresponding metrics that justify and explain their recommendations.

Convince & Convert offers numerous resources, including a website, blog, podcast, books, and ebooks. They are digital marketing consultants led by Jay Baer, and their website is the best place to learn more about digital advertising. Each article is concise, straightforward, and to the point while remaining insightful and informative. Their articles encourage you to view your content in a new light and to think creatively about the digital marketing opportunities you could incorporate into your strategies. In addition, their content can benefit your own.

Socialfresh:  The great thing about Socialfresh's posts is that many include embedded alternative media. Most of them are podcasts covering the blog post's subject, while others are videos, speeches, or presentations from various events. This is an excellent blog for those who lack time to read multiple articles at once. This provides you with multiple options for consuming the blog's content. It is obvious to include digital media in a blog that focuses on digital marketing, and it is a welcome alternative way to consume the presented information. The varied topics covered emphasize the influence of social media and the industry's evolution.

PR Daily News combines industry-related news with other top stories worldwide on a given day. It keeps all the information you need to stay on top of things in a single, easy-to-read newsfeed rather than requiring you to visit various outlets to learn about news in various industries. It focuses on communication and public relations conversations and topics by highlighting tools, trends, and techniques that will make you more knowledgeable and efficient. It provides a nice blend of content marketing and technology-related readings. This equilibrium creates a blog in which it is easy and enjoyable to consume a variety of topics without anything becoming repetitive.